Health Clubs around the world have been using Creative Fitness Marketing's (CFM) Memberdrive since 1990 to engage new members considered unreachable by conventional health club consultants and marketeers. With over 60% of the 1 Million members we have generated over that time being new to exercise, there is simply no other company that has the expertise to create you a huge growth in NET Membership, in such a short space of time.

The truth is, most of the population won’t get engaged with your health club or even health and fitness when you first pop the question. To get NEW MEMBERS for your health club, you have to get Creative. In 6 weeks we will create you more time, more manpower, more awareness and 200+ more members without you paying a thing... That's worth a conversation isn’t it?


MYZONE® is a heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. Focusing on rewarding effort rather than fitness, MYZONE® can help anybody regardless of age, size or fitness level to lead an active and fulfilling life.

By simply wearing a comfortable heart rate belt, MYZONE® users are able to monitor all concerted activity in real time and view their progress online. It is a new and exciting way for people to achieve their health and fitness goals.

For the fitness facility, MYZONE® is the most innovative way to engage your members, while allowing you to boost your retention figures by building a more relevant relationship with your member.